VIC MATIĒ’S CLIENTELE IS INTERNATIONAL WITH A MEDIUM-HIGH LEVEL OF FASHION KNOWLEDGE. AWARE INDIVIDUALS OF THEIR OWN STYLE WHO SEEK STRONG FASHION PRODUCTS THAT ARE STILL SUITABLE FOR EVERYDAY WEAR. THEY ARE TASTEMAKERS WHO SHUN CLASSIFICATIONS OF AGE AND GENDER: WORKERS, CREATIVES, MOTHERS AND DAUGHTERS, WOMEN WHO PREFER TO THINK WITH THEIR OWN HEAD RATHER THAN FOLLOW THE CROWD.
MILLENIALS 20+ 20%
GEN X 30+ 40%
BUSINESS 40+ 40%
Identitarian, with a direct and authentic approach, it adapts to the wardrobe of a contemporary audience, capturing its multiple expressions of style.
Experimentation in design and materials, research and creativity are made possible by the company’s experience, developed over 40 years of high-quality production, deeply rooted.
The aesthetic of the VIC MATIĒ women’s collection revolves around breaking down commonplace ideas that define beauty and ugliness, the feminine and the masculine, the elegant and the sporty; it emerges from the styles of musical and artistic avant-gardes and from expressions of creative independence.
The design is defined by the observation of natural elements, of the urban and industrial landscape that define everyday life. The result is a bold, dynamic style with a clear fashion attitude.
A contemporary collection, feminine, glamorous, sensual yet also aggressive, urban and sporty.
The stylistic signature of the VIC MATIĒ accessories collection lies in the balance between aesthetics, heritage and multifunctionality, combined with the observation of the everyday activities of global citizens.
Within the collection, decidedly feminine designs alternate with those that are cross-gender and cross-style.
A non-conformist, international visual identity and communication strategy, in line with the changes in fashion and the speed of everyday life, attentive to the aesthetics of the contemporary and to the meaning of communicating today.
The attention to communication and its contemporary expressions has transformed VIC MATIĒ’s relationship with its audience into a daily dialogue across Instagram, Facebook, LinkedIn and Pinterest.
The strategies and content specifically created for these channels, their connection with e-commerce and a careful and dynamic customer care have led the brand to build, from 2016 to today, an organic fanbase of over 70K and to consolidate a continuous growth of its e-commerce.
VIC MATIĒ’s dialogue with international fashion magazines began in the Nineties with the publication of its first advertising campaigns.
Since then, the brand has been a protagonist in editorials created by the most relevant authors of the contemporary scene for the most significant publications.
VIC MATIĒ is distributed in the most important stores in the main cities of Europe, Russia and Asia. The brand’s stylistic identity is naturally recognized by department stores, offline and online retailers with an international and contemporary taste, seeking coherent partners and authentic products with the quality, content and aesthetics of luxury at an accessible price.
In 2020, VIC MATIĒ started a revolutionary digitalization process through which it transformed its distribution network into a Global Store that brings together offline and online into a single marketplace serving an international audience.
